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Floorcare USA was featured as the cover story for Polishing Contractor – Digital Magazine’s Spring 2014 issue.  Floorcare USA balanced homeowner input and expectations for a successful installation of black polished concrete floors in this beautiful residential setting.

Read the Digital magazine here.

When a Wisconsin couple planned their dream house, they chose style and materials that were at once modern and rustic to complement the wooded plot of land that would be the backdrop for their new home. Concrete played a starring role. Black polished concrete floors throughout the 3,000-square-foot interior are at once stunning and subdued, offering a neutral base for the couple’s bright art and multiple textures in furniture and furnishings.

Floorcare USA, Waukesha, Wis., was the polishing contractor on the project. While the company is largely a commercial and industrial concrete flooring provider, it is also experienced in working in a residential  environment and managing homeowner expectations. Floorcare USA President Brian Brunner says one of the biggest challenges on any residential project is the relationship with the homeowner because they can be emotionally involved with the project and hold extremely high standards for the outcome. “This is a high-end home,” Brunner says of the recent residential project, located north of Milwaukee. “Expectations were at the limit of what concrete and concrete polishing is capable of.”



Floorcare USA is based in Waukesha, Wisconsin and has a strong client base in Waukesha, Milwaukee, Madison, Southeastern Wisconsin, Northern Illinois and Chicago. But our name includes “USA” for a good reason. Our company travels across the United States providing long term quality floor coating solutions that make sense for business.

To see more From Floorcare USA take a look at our huge showcase.  

Polished Concrete Floors | Industrial Concrete Floors | Decorative Concrete Floors

Dan Koutecky
Dan Koutecky
Dan is a Technical Sales representative for Floorcare USA with 16 years experience in concrete coatings and polished concrete. Foreman for 11 years, Sales for 5 years. Member of the American Concrete Institute, Wisconsin Chapter and also a member of the Concrete Polishing Council. (262) 786-0770 Ext. 115

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